News & Press

Plimoth Patuxet Museums Launches New Website

New features, design elements, improved usability and engagement strengthen the Museum’s online presence

Plimoth Patuxet Museums is delighted to announce the launch of their new website, The site was designed to place the user experience front and center. emphasizes user experience through streamlined, intuitive navigation and responsive design. Users of the site will be able to easily access information about visiting, purchase tickets, find event information and access collection information. The new website grew out of foundational research and follows best practices in web design and user experience principles.

The website was designed in collaboration with Dative, a Cape Cod based award-winning firm that has expertise in mission-driven design and production. “Our website serves as a wonderful resource to the Museum's community of users, providing immediate, easy-to-navigate access to information,” said Ellie Donovan, Executive Director, Plimoth Patuxet Museums. "We want the new site to present our audiences with a vibrant design and user-friendly online experience. With that in mind, will inspire visits and help our audiences move seamlessly as they learn, plan, and participate in a virtual way.”

An emphasis of the website is reinforcing the new brand identity of Plimoth Patuxet Museums introduced in 2020.

“This is a crucial piece in our marketing and communications efforts and in advancing institutional goals. I couldn’t be more excited to finally share it with our audiences,” said Rob Kluin, Plimoth Patuxet’s Director of Marketing & Communications.

While the launch of the new is a major milestone, the Museum has planned for continual updates and improvements as technology and best practices evolve.

About Plimoth Patuxet

Through powerful personal experiences of history, Plimoth Patuxet tells the stories of the Wampanoag people and the English colonists who created a new society – in collaboration and in conflict – in the 1600s. Major exhibits include Mayflower, the historic Patuxet Wampanoag Homesite, the 17th-Century English Village, and the Plimoth Grist Mill. Located less than an hour’s drive south of Boston, and 15 minutes north of Cape Cod, the Museum is open daily from 9 a.m. to 5 p.m., seven days a week. A private, 501(c)(3) not-for-profit educational institution, the Museum is supported by admission fees, donations, memberships, and revenue from a variety of educational programming, dining and gift shops. Plimoth Patuxet is a Smithsonian Institution Affiliate and receives support from the Massachusetts Cultural Council, private foundations, corporations, and local businesses. For more information, visit Follow the Museum on Facebook, Instagram, and Twitter and Mayflower on Facebook and Instagram.