Plimoth Patuxet Museums Launches New Website
New features, design elements, improved usability and engagement strengthen the Museum’s online presence
Plimoth Patuxet Museums is delighted to announce the launch of their new website, plimoth.org. The site was designed to place the user experience front and center.
Plimoth.org emphasizes user experience through streamlined, intuitive navigation and responsive design. Users of the site will be able to easily access information about visiting, purchase tickets, find event information and access collection information. The new website grew out of foundational research and follows best practices in web design and user experience principles.
The website was designed in collaboration with Dative, a Cape Cod based award-winning firm that has expertise in mission-driven design and production. “Our website serves as a wonderful resource to the Museum's community of users, providing immediate, easy-to-navigate access to information,” said Ellie Donovan, Executive Director, Plimoth Patuxet Museums. "We want the new site to present our audiences with a vibrant design and user-friendly online experience. With that in mind, Plimoth.org will inspire visits and help our audiences move seamlessly as they learn, plan, and participate in a virtual way.”
An emphasis of the website is reinforcing the new brand identity of Plimoth Patuxet Museums introduced in 2020.
“This is a crucial piece in our marketing and communications efforts and in advancing institutional goals. I couldn’t be more excited to finally share it with our audiences,” said Rob Kluin, Plimoth Patuxet’s Director of Marketing & Communications.
While the launch of the new Plimoth.org is a major milestone, the Museum has planned for continual updates and improvements as technology and best practices evolve.
About Plimoth Patuxet
Plimoth Patuxet is one of the Nation’s foremost living history museums. Founded in 1947, the Museum creates engaging experiences of history built on thorough research about the Indigenous and European people who met along Massachusetts' historic shores of change in the 1600s. Immersive and educational encounters underscore the collaborations as well as the cultural clash and conflicts of the 17th-century people of this region. Major exhibits include the Historic Patuxet Homesite, the 17th-Century English Village, Mayflower II, and Plimoth Grist Mill. A private, 501(c)(3) not-for-profit educational institution, Plimoth Patuxet is supported by admission fees, donations, memberships, and revenue from a variety of educational programming, dining and gift shops. Plimoth Patuxet receives support from the Massachusetts Cultural Council, private foundations, corporations, and local businesses. Located less than an hour’s drive south of Boston, and 15 minutes north of Cape Cod, the Museum is open daily from early spring through the Sunday after Thanksgiving. For more information, visit plimoth.org. Follow the Museum on Facebook, Instagram, and Twitter.